The cinema is a place with many memories. I go there with my friends, my female friends, and my family! However, after Junior College, I’ve been going less frequently, as I discovered that I no longer have student discounts…
Which explains why I’m working in Goody Feed ?
Besides my dire financial situation, I am sure everyone is excited about movie discounts.
What I am about to share with you is more than discounts… it’s free tickets!
Free Local Movies
In 2020, all Singaporean citizens and PRs will be able to screen local movies for free in all eight Cathay Cinemas!
A new initiative, Go Local Go Cinema, was set up between mm2 Entertainment and Cathay Cineplex, as a means to promote local culture.
The free movies will be ones produced by mm2 Entertainment.
In the past, there have been numerous mm2 Entertainment movies that have allowed Singaporeans to see and be reminded of their culture.
A salient example would the Ah Boys to Men franchise, which saw a significant shifting of the national narrative surrounding National Service.
That was the movie that made me understand (roughly) army culture before I entered National Service, and demystified the Army. It also made it feel less scary, which was certainly helpful.
The first movie that will be produced in this period and released is Writing Letters, a collaboration film with Mocha Chai Laboratories.
The flick sets its characters back to 1980s Singapore. It portrays an illiterate father and his neighbour trying to pen letters to a daughter who was studying abroad.
The movie is directed by Chai Yee Wei, who has had experience working on That Girl in Pinafore in 2013 and Twisted in 2011.
mm2 Entertainment and Cathay Cineplex both say that they strongly believe in local narratives and the value it brings to the Singaporean public.
With free viewings at all eight Cathay Cinemas, they hope that that can bring local films to the forefront of Singaporeans’ minds and that they become a mainstay of Singaporean filmgoers.
Free movies for non-students like me ?
But of course, we wonder how they can make money. But that’s their problem, isn’t it?
