Whenever Jay Chou comes to Singapore, he’d do many things, and one of which is to head down to Founder Bak Kut Teh in Balestier Road to have piping hot bak kut teh while taking an image with the founder:

Whether you know Founder Bak Kut Teh through Jay Chou or you’re one who cannot resist bak kut teh even when you’re on a Stay-Home Notice, you’d know that the chain has made an online plea yesterday:

The owner of Founder Bak Kut Teh, Nigel Chua, took to the business’s various social media accounts to air their difficulties.

Over the past five months, he said that Founder Bak Kut Teh has experienced an 85% drop in revenue.

If the situation doesn’t get better “in the next 2 months”, Founder Bak Kut Teh might be shutting down.

Highlighting that they have been operating for 42 years, he said that there’s a possibility that they “might not make it for the many more 42 years to come”.

In a last attempt to save their brand, Founder Bak Kut Teh will be giving “over 30%-off curated sets” for customers dining-in from 17 Jul to 17 Aug 2020.

It’s also a way for the brand to thank customers for their support throughout these years, he added.

He ended off his post with a sincere plea for help from members of the public, not through donations or charity, but to come in and let them serve you with their food and have a great time.

If you’re one who doesn’t read comments, you might just call your friends down to support a dying business so that Jay Chou won’t need to eat in McDonald’s when he’s here.

But I bet you’re one who just read comments, and you’d have come across countless comments like these:

While we’re all dying to know what cars and watches the owners have, it seems like the plea might’ve worked.

People Streaming in After Online Plea

Reporters from Shinmin headed down to the outlet at Hotel Boss but didn’t see Jay Chou coming with stacks of million-dollar notes to save the business.

Reader Bao: He can’t even save his own—

Shut up, we’ve many Jay Chou fans here.

Instead, they spotted people supporting the business: in 1.5 hour, there were about 19 people heading to the outlet in the morning.

They managed to interview one customer who’s brought three friends along. It was the first time he had a meal in the eatery and felt that it’s a waste for a 42-year-old brand to fold.