Twitter has a new name now—X.

Yes, you read that right. It’s literally just “X”.

Here’s everything you should know about Twitter’s transformation to become the “everything app” X.

Elon Musk Reveals X’s New Logo: A Stylised Letter X

On Sunday (23 July), the owner of Twitter Inc, Elon Musk, shared that Twitter’s logo would be changing.

It was not a joke.

Today, if you open Twitter, you won’t be greeted by the familiar blue bird logo. Instead, you’ll be greeted by a stylised letter X against a black outer space background.

At least it’s not the Dogecoin logo anymore.

As it turns out, this was part of Twitter’s rebranding to become X—a social media platform that can “deliver, well… everything“.

So, an “everything app”.

While the logo is merely one for the “interim“, this has not stopped Twitter, or now X, from celebrating Twitter’s transformation.

The new logo’s design could also be seen outside of the Twitter building.

Linda Yaccarino, Twitter’s CEO, or should we say, X’s CEO, shared on Monday (24 July) about the social media giant’s plans for X.

“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” Yaccarino said.

Unlimited interactivity? Perhaps they should start by taking away the Twitter rate limits first.

X also echoes the “X Corp” company, which Twitter was merged into earlier this year. You might also find “X” familiar because of SpaceX, a spacecraft engineering company founded by Musk.

I’m not sure, but I think Musk might like the letter X.

So, what are your thoughts on Twitter’s transformation? Do you prefer the old blue bird logo or the new X logo?

As many know, Twitter hasn’t had the easiest time since Musk bought Twitter in October last year.

For one, Musk recently admitted that Twitter’s cash flow has been negative and that the company’s debt load is heavy.

The social media giant also shot itself in the foot after limiting the number of tweets you could read daily. This pushed many Twitter users to install Threads instead, a rival platform launched by Meta early this month.

The impact of Thread’s launch on Twitter was so severe that Musk threatened to sue Threads, accusing Threads of “cheating”.

You can read more about Threads here.

We’ll see if Twitter’s transformation to X, an “everything app”, will be able to save the platform this time.